Rihanna Named Creative Director of Puma

Posted: December 16, 2014 in Fashion
Tags: , ,

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This is an interesting match-up, Rihanna has been named the Creative Director of Puma, overseeing the women’s vertical. “Rihanna will work with Puma to design and customize classic Puma style, as well as create new styles to add to the Puma product portfolio,” the company said Tuesday. It is said to be a multi-year partnership, which I imagine equals big money for Rihanna. She is also said to act as the brand’s Global Ambassador alongside Jamaican sprinter Usain Bolt and football star Mario Balotelli, in addition to starring in the brand’s add campaign for 2015.

Puma is one of my favourite brands so I’m glad to see it get the attention. Another celebrity who supports Puma is Toronto’s own, Deadmau5. Besides Beyonce, I would say Rihanna has the highest influence on fashion in the music industry for chicks.

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